Leveraging Data for Effective Public Relations (PR) Campaigns
We believe that the key to executing successful communication strategies lies in the power of data. How? Read the article of our Strategic Intelligence team.
We believe that the key to executing successful communication strategies lies in the power of data. How? Read the article of our Strategic Intelligence team.
Discover how Omnicom PR Group guides Dutch businesses in sustainable entrepreneurship during politically uncertain times, with insights supported by Minister Rob Jetten of Climate and Energy.
Change Decoded 2024 Report: How can we use AI and data to future-proof communications and drive meaningful change?
Proud! In 2024 we are again awarded with prestigious SABRE awards, in the categories ‘Combatting Disinformation’ and ‘Healthcare’.
For Philips, we opened the Philips OneBlade tram stop for stylish makeovers with influencer Bram Krikke and renowned TikTok barber Reboir. Nominated as Best Influencer Campaign at The Best Social Awards!
Some of our colleagues also like to put their communications expertise to use for the greater good outside their daily work. One of them is Jacques Bettelheim, who is part of the city district committee for the Labour party in Amsterdam Zuid.
Koninklijke Metaalunie has chosen Omnicom PR Group (OPRG) as its strategic and creative communications consultancy. This kicks off a long-term partnership for the next three years.
The result of the 2023 Dutch elections is not merely a shift in politics, but a shift in society and one way or the other will influence businesses. For international clients, our Public Affairs team made an in-depth analysis of the election result.
In 2023, we have once again been nominated for the European Excellence Awards! In three categories, namely: Brand Relationship, Public Affairs and DE&I.
Only organizations that are credible, sincere, and relevant are successful in the debate. Therefore, you need to constantly listen to what society wants. Recognize the issues surrounding your organization and actively commit to making a transition to a better outcome.
Research by our sister agency Daggerwing shows that sustainability initiatives should be approached fundamentally differently than other strategies according to more than 60% of respondents. Our ESG experts discuss what we should learn from this.
Creative Director Joost shares some insights about creative strategy and how we, as OPRG, use it to create communication plans. We believe that boundaries give freedom and that curiosity is key.