News

We're proud to share that our 'Op Gevoel' case for Mastercard has won the IPRA Golden World Awards. 'Op Gevoel' is a podcast that listens to what really matters.

AI is reshaping corporate reputation. Discover how to move from content production to strategic direction, leverage predictive data, and balance automation with human empathy to protect your brand and guide your organization's growth.

We have once again been nominated for the EMEA SABRE Awards in 2026! In two categories, namely: 'Inclusive Marketing' and 'Employer Branding'.

Omnicom PR Group Netherlands has been selected out of thousands worthy competitors as one of the top 100 thriving companies when it comes to culture building. The Culture 100 Award recognizes workplaces that champion culture in the Netherlands and in Europe: real companies making a conscious and continuous effort to build better cultures.

In today’s world, where information is shared in an instant and everything is interconnected, media training has become an essential tool for professionals. Whether you are a CEO, a politician, a journalist, or an industry expert, the way you communicate with the media can have a major impact on you and your company’s reputation and success.

This is the third and final part of our series on influencer marketing in the Netherlands. Priscilla Schaap, Client Advisor at OPRG, discusses increasingly strict regulations, the impact of organic versus sponsored content, and the role of AI influencers.

With pride (and a couple of strategically-packed moving boxes) we've relocated to Generaal Vetterstraat 82 in Amsterdam.

This is the second article of a three-part series on influencer marketing in the Netherlands. Priscilla Schaap, Client Advisor at OPRG, takes you behind the scenes of the choices brands face: from selecting the right influencer to choosing the most effective platform.

A new Cabinet, new ministers and various plans. Where are the opportunities for your organization? Download the one-pager from our public affairs experts.

What started as simple product promotions has grown into a mature, professional industry in which influencers are strategic partners for brands, from FMCG and beauty campaigns on Instagram and TikTok to thought leadership on LinkedIn.

A data leak, a product recall, one wrong social media post—sometimes it takes just a few minutes for a situation to turn into a full‑blown crisis.

We will still be working in a world defined by rapid, relentless AI innovation. Amid all this change, these six AI topics are top-of-mind in our daily work.