“Integrating ESG ambitions in your business strategy is not only efficient, it’s also effective in growing the business and strengthening stakeholder relationships.”
Less than 10 years ago, planting a tree was considered a noble activity to offset CO2 emissions. How different this is now. An ambitious ESG (Environmental, Social, and Governance) policy with concrete goals, measurable results, and transparent reporting is a prerequisite for earning the trust of consumers, investors, and policymakers. Engaging authentically and proactively with your key stakeholders is necessary to strengthen your brand and company.
OPRG has in-depth insights into the expectations of various stakeholder groups regarding your organization’s ESG policy. We help organizations align internal ambitions with external expectations through effective communication to strengthen their brand and organization in the field of ESG.
“Communication is pivotal in the climate crisis– it allows stories to be told, messages to be conveyed, and change to be evoked.”
“Effective ESG communication should be driven from within. Communicating with employees on environmental, social, and governance topics has never been more critical.”
“ESG communication involves everything that affects us daily: our environment, society, and governance. That’s what makes it impactful.”
“Helping organizations make the world more sustainable, more social, and more honest. That’s the most beautiful thing you can do as a communication professional.”
“ESG should be embedded in every aspect of an organization and it requires an always-on communication approach: speak transparently and consistently about your ESG efforts.”
GREENWASHING IS MORE STRICTLY REGULATED
Employees, governments, and financial institutions expect organizations to add sustainable value to society. New regulations are rapidly being introduced, including the European Corporate Sustainability Reporting Directive (CSRD). The EU is also tightening advertising rules, making it possible to penalize greenwashing more severely. Additional laws and societal demands related to ESG reporting are expected in the near future, especially concerning social factors such as a company’s diversity and accessibility. Even the financial industry is imposing stricter ESG requirements for lending and investments. Consumers are becoming more conscious of how they spend their money and activist stakeholders are making their voices heard. Companies and brands that proactively respond to these expectations and demands gain more trust and relevance.
EXCEEDING EXPECTATIONS AND ENHANCING REPUTATION
How can you achieve this? With a clear ESG policy, a well-defined action plan, and open dialogue with stakeholders, your organization can stand out. Together, we will make this happen with a straightforward, yetwell thought out 3-step plan:
1 ESG Stakeholder Scan & Analysis
Identify exactly who influences your company and brand, such as politicians, academics, NGOs, customers, partners, and employees. Together, we create a stakeholder map, providing insights into the position, influence, and expectations of your key stakeholders. This will help us exceed their expectations and strengthen your reputation.
2 ESG Engagement Programme
Using the insights mentioned above, we will minimize the gap between stakeholders’ expectations and experiences. We’ll create a tailored strategic ESG Engagement program, prioritizing stakeholders and engaging in dialogues with the most significant impact. This may occur behind closed doors or in public forums. The program can include strategic lobbying with politicians and governments, dialogues with NGOs, briefing sessions with journalists, and internal communications in order to inspire and motivate employees to contribute to progress and create a positive impact.
3 Active ESG Communication
Effective support for your ESG policies and actions, both internally and externally, is only possible when stakeholders understand and resonate with your story. We will help you tell your unique ESG story in a compelling and convincing way, despite rapid developments and high complexity. Together, we will determine the best platforms and forums for sharing your story and engaging in dialogue, demonstrating that your ESG story is more than just words.
Through these three steps, we help you mitigate risks, seize opportunities, and strengthen your reputation. Authenticity and proactivity are our guiding principles throughout this process.
Research by our sister agency Daggerwing shows that sustainability initiatives should be approached fundamentally differently than other strategies according to more than 60% of respondents. Our ESG experts discuss what we should learn from this.
Only organizations that are credible, sincere, and relevant are successful in the debate. Therefore, you need to constantly listen to what society wants. Recognize the issues surrounding your organization and actively commit to making a transition to a better outcome.