Koninklijke Metaalunie chooses Omnicom PR Group as long-term partner in visibility campaign

December 5, 2023

Koninklijke Metaalunie has chosen Omnicom PR Group (OPRG) as its strategic and creative communications consultancy. This kicks off a long-term partnership for the next three years.

Omnicom PR Group will work with Koninklijke Metaalunie to increase the visibility of the small and medium-sized enterprise (SME) fabrication industry through a long-term campaign. This will target different audiences, such as the general public, but also current and future employees. Koninklijke Metaalunie’s 15,000 members are SME entrepreneurs who make, repair and maintain metal-oriented products. These are highly innovative products, but also indispensable everyday products, such as stairlifts for elderly people. Think also of pipes and parts for our cars, ships and windmills.

Adriaan Vonk, Director Service & Branches Koninklijke Metaalunie; ‘For Metaalunie, it is very important that we work together in this visibility campaign with a partner that we truly feel understands the SME manufacturing industry and the needs of our members. We were looking for a ‘culture match’. Therefore, during the pitches, we mainly looked at what the collaboration would look like. On top of that, we want to target several audiences, including the political sphere in The Hague. It helps enormously that OPRG has a broad range of services and has public affairs (PA) specialists in house, for example.

Rosalinde van de Wall, Managing Director OPRG Netherlands, says: ”With this long-term cooperation, we as communications consultants can show our strength and really help to make a difference. We are working with Koninklijke Metaalunie on an integrated approach, helping the Metaalunie and its members to tell ‘the story of the sector’. We are proud to be working together and showcase what this socially relevant sector contributes to our daily lives.”