November 7, 2023
Described as Europe’s leading PR awards, the European Excellence Awards recognize and reward outstanding achievements by communications professionals in their field. As Omnicom PR Group NL, we are proud to share that our work has been nominated again in 2023, and in no less than three different categories!
Philips OneBlade wanted to engage a younger male audience in the quest for authenticity and style in shaving. Together with Philips, our brand strategists, influencer experts and creatives joined forces with Ruud Gullit and Team Gullit in a campaign that emphasized diversity and body positivity. This unique strategy, combining e-sports and authenticity, resulted in significant growth in brand preference and extensive media coverage.
easyJet is nominated in the Public Affairs category, for their efforts to make the flight tax in the Netherlands more sustainable and fair. Our public affairs experts, reputation management specialists and PR strategists helped easyJet get their message across through an integrated PA and PR approach. In 2023, the Dutch government tripled the tax (from € 8 to € 26). We encouraged easyJet – and they fully supported this – to cheer on the initiative and to suggest improvements to make the tax fairer and improve sustainability in the sector. This proved to be a successful approach: easyJet’s suggestions are now at the center of the debate and have been included in several election manifestos of prominent parties.
‘The Pride Side’ earned Mastercard a nomination in the Diversity, Equality and Inclusion (DEI) category. The LGBTQIA+ community faces increasing misconceptions and challenges. Rather than speaking on behalf of the community, Mastercard created awareness to increase consumer understanding about the transgender and non-binary community. By engaging with four people from the queer community about the “Pride Side”: the motivations and obstacles in (queer) life and what makes them happy, Mastercard gives a platform to important stories from the queer community. Human, funny and moving stories that deserve a stage. Our PR & media experts were highly motivated in creating and rolling out the PR strategy and media approach for this case. The concept of this campaign was developed by big group and Table for Ten.
Congratulations Philips, easyJet and Mastercard. Thanks for the great cooperation for these amazing projects!
Every year we conduct a survey among our clients, asking them how they perceive our partnership and the work delivered. Moreover, our OPRG consultants also participate in the survey, which contributes to a 360 view and the continuous growth and development of our team members.
Mastercard’s impactful ‘True Name™’ campaign has been named as the 14th best PR campaign of 2022 worldwide at the Global SABRE Awards.