Thinking

Communications is always evolving. Which social trends should you take into account in the coming year? These are six tips from six of the Omnicom PR Group NL specialists.

What are the eight Social & Digital communication trends for 2023 and how can they be used by brands? Check out this trend report created by the Social & Digital leadership team from our Omnicom PR Group network across Europe.

Initiated during Covid-19, the podcast series reflects a momentous time for the healthcare industry and especially challenging working conditions for healthcare professionals.

September 20, 2022 was ‘Prinsjesdag’ in the Netherlands. OPRG’s Public Affairs team has created an overview, to help you understand the most important developments for four key ministerial policy areas.

Our Authenticity Gap survey demonstrates that the 80 largest organizations are disappointing their Dutch consumers. If you know what is important to your consumers, it is possible to improve your reputation. Here are three tips to get started:

Bauke van der Loo, Lead Employee Engagement & Change and Juriaan Vergouw, Lead Research & Analytics, discuss three insights from the recent 'Smart Society Monitor' research. They also discuss how to turn those insights into effective communication around digital change in the workplace.

The majority of Dutch consumers find it (very) important that organizations show their impact on society and the climate. They also expect CEOs to be the engines and torchbearers of real change, but how can they do this?

When it comes to sustainability, politicians are placing increasing demands on companies. Various existing EU directives already require large companies to disclose information about the way they work and deal with ecological challenges. But the Dutch political sector is demanding more and more from companies in this area.

After 273 days of negotiations four political parties have managed to form a new governing coalition and come to a coalition agreement. This is the general overview and analysis we shared with our international colleagues and clients.

Although sustainability is increasingly higher on the agenda of all food producers in the Netherlands, roundtable discussions with managers show that in reality, sustainability is still often seen as a project, rather than a structural change in the process.

Measurable communication stands or falls with the strategy process that is in order. And there is much more to be gained from the quality of this process.

Our Head of People & Culture, Charlotte Jacobs-Hoffman, reflects on the past twenty months of the pandemic. How did we stay connected from a distance? And what 5 insights support hybrid working?