Our Authenticity Gap survey demonstrates that the 80 largest organizations are disappointing their Dutch consumers. If you know what is important to your consumers, it is possible to improve your reputation. Here are three tips to get started:
Bauke van der Loo, Lead Employee Engagement & Change and Juriaan Vergouw, Lead Research & Analytics, discuss three insights from the recent 'Smart Society Monitor' research. They also discuss how to turn those insights into effective communication around digital change in the workplace.
The majority of Dutch consumers find it (very) important that organizations show their impact on society and the climate. They also expect CEOs to be the engines and torchbearers of real change, but how can they do this?
When it comes to sustainability, politicians are placing increasing demands on companies. Various existing EU directives already require large companies to disclose information about the way they work and deal with ecological challenges. But the Dutch political sector is demanding more and more from companies in this area.
After 273 days of negotiations four political parties have managed to form a new governing coalition and come to a coalition agreement. This is the general overview and analysis we shared with our international colleagues and clients.
Although sustainability is increasingly higher on the agenda of all food producers in the Netherlands, roundtable discussions with managers show that in reality, sustainability is still often seen as a project, rather than a structural change in the process.
Measurable communication stands or falls with the strategy process that is in order. And there is much more to be gained from the quality of this process.
Our Head of People & Culture, Charlotte Jacobs-Hoffman, reflects on the past twenty months of the pandemic. How did we stay connected from a distance? And what 5 insights support hybrid working?
Social media platforms continue to be essential for brands to reach and engage with their audiences. The Social, Digital & Innovation specialists at Omnicom PR Group shortlisted the 5 most impactful trends to leverage in 2022.
The media appearances of several pharma companies in the Netherlands did not go unnoticed during the COVID-19 pandemic. Is advertising for a drug manufacturer actually allowed in our country? And what can other pharmaceutical companies learn from this?
An inclusive communication policy involves looking at how your organisation relates to society at that given moment. But, are you only focusing on target groups you think are important, or do you also listen to others who have something to tell you?
Research by Omnicom PR Group offers insight into sustainable business operations and the role of communication Why is one food producer becoming more sustainable faster than the other and who,…