Thinking

Communication is and will increasingly be data-driven. Organizations must also be more agile. The reset of many companies now and in the near future post-pandemic means even more focus on…

Several major ‘big tech’ laws will soon become reality for EU member states. These are expected to have considerable impact on digital technology and activity throughout the EU. But what about the Netherlands, so soon after the parliamentary elections?

What does the Dutch political landscape look like now the elections have taken place? A useful analysis, including implications for business, for those who don’t have in-depth knowledge of the Dutch political system and landscape.

Communication agency Omnicom PR Group lists the most important communication trends of 2021. From reputation management to public affairs.

Which social media apps are new, which have grown and which offer new features?

To make a head start with new energy, at Omnicom PR Group we compiled a playlist with songs that provide us with positive vibes: The Omnicom PR Groove.

What should Dutch organizations take into account in their lobbying and public affairs strategy after the election of Joe Biden? Three main takeaways.

Since the start of the coronavirus pandemic in March 2020, many organizations seem to have had a ‘purpose push’: adopting a purpose that expresses social involvement. For example, bed manufacturer…

How can you deploy digital channels as a leader to optimize your visibility and engaged with employees? Omnicom PR Group helps you to get started with five concrete tips for online leadership.

The summer period traditionally offers time for reflection, but it is no longer a secret that many organizations are reviewing their organizational culture. Employee engagement scenarios are being revised to…

The public debate has long ceased to be restricted to politics and the non-profit sector. The business community also has a responsibility to interpret developments and to initiate social themes…

Companies such as The North Face and Patagonia recently announced their participation in the 'Stop Hate for Profit' initiative, in which companies are urged to stop paying for ads on…