Social media influencers have become a powerful tool for brands, but the rise of the de-influencing trend on TikTok, shows a shift. Read more about why it's a trend and what it means for brands here.
The specialist and the person merge into one Marion Koopmans in the third episode of the podcast 'OmniTalks - Specialists in healthcare'. Discover more about her discussion with Daniëlle Friskes, Business Director Health and Biotech at Omnicom PR Group:
Many companies have already begun transitioning from Yammer to Microsoft's new internal social networking platform Viva Engage. What is it about and how is it changing the way colleagues collaborate?
How does the Senate deal with complex subjects, such as ESG (environmental, social and governance) policy? And how does communication contribute to this? Mei Li Vos, party leader in the Dutch Senate, visited our office.
Communications is always evolving. Which social trends should you take into account in the coming year? These are six tips from six of the Omnicom PR Group NL specialists.
What are the eight Social & Digital communication trends for 2023 and how can they be used by brands? Check out this trend report created by the Social & Digital leadership team from our Omnicom PR Group network across Europe.
Initiated during Covid-19, the podcast series reflects a momentous time for the healthcare industry and especially challenging working conditions for healthcare professionals.
September 20, 2022 was ‘Prinsjesdag’ in the Netherlands. OPRG’s Public Affairs team has created an overview, to help you understand the most important developments for four key ministerial policy areas.
Our Authenticity Gap survey demonstrates that the 80 largest organizations are disappointing their Dutch consumers. If you know what is important to your consumers, it is possible to improve your reputation. Here are three tips to get started:
Bauke van der Loo, Lead Employee Engagement & Change and Juriaan Vergouw, Lead Research & Analytics, discuss three insights from the recent 'Smart Society Monitor' research. They also discuss how to turn those insights into effective communication around digital change in the workplace.
The majority of Dutch consumers find it (very) important that organizations show their impact on society and the climate. They also expect CEOs to be the engines and torchbearers of real change, but how can they do this?
When it comes to sustainability, politicians are placing increasing demands on companies. Various existing EU directives already require large companies to disclose information about the way they work and deal with ecological challenges. But the Dutch political sector is demanding more and more from companies in this area.