We are proud to be one of the winners of the Culture 100 Award

Omnicom PR Group Netherlands has been selected out of thousands worthy competitors as one of the top 100 thriving companies when it comes to culture building. The Culture 100 Award recognizes workplaces that champion culture in the Netherlands and in Europe: real companies making a conscious and continuous effort to build better cultures. We are genuinely proud of this recognition. And above all, we are grateful for our team. 

Our vision on culture 

Culture is built daily, not once. It is something you shape together, every day. We are deliberate about this. We invest in the people who work here, in how we communicate with each other, how we grow, how we lead, and how we support one another through change. That ongoing effort is what this award reflects. 

We applied for the Culture 100 Award because it stood out to us as different. The process is rigorous and independent: every application is reviewed by an expert panel, with the final selection round taking place in person and on camera. There are no rankings. The goal is not a trophy but a community, one where People Leaders and teams across Europe share what is genuinely working. That spirit of transparency and connection align closely with how we think about culture ourselves. 

In practice, this means that every team member at OPRG is supported by both a mentor and a coach. A mentor supports role and competency development. A coach works at a more personal and transformational level. We use Facet5 personality profiling to build complementary, diverse teams and to help each person understand their own strengths and growth areas. Weekly sessions align individual ambitions directly to client opportunities. We work together in the office at least three days a week, because we know that the best collaboration happens in person. 

Sharing the love: how you can build culture too  

We are a strategic communications agency with a clear mission: guiding change for growth. We help organizations understand, navigate, enact and respond to change, turning it into opportunity. Doing that well requires people who are curious, resilient, and deeply skilled. It also requires a culture that supports them. 

This approach is also at the heart of our Talent and Transformation work with clients. We help organizations implement meaningful change by combining expertise in integrated communications, people and culture, leadership development, and coaching. We believe that lasting transformation is never just about process. It is about how people think, lead, and work together. We practice what we help others build. 

We are proud of what we have created here. And we remain committed to continuing to shape it, together, with the same care and ambition that brought us to this point. The best version of our culture is always the next one.