In December, we were flooded as always with Christmas commercials of – in the Netherlands - mostly supermarkets: a mother that comes home late to her family Christmas dinner due…
Nils Adriaans, editor of Dutch Advertising magazine Adformatie, asks colleagues about their inspiration in the column Random Pic (k) Of The Day For A Week. When he turned to me…
Are you looking for a nice, polished and consistent layout to improve your brand's Stories, but don't have the time or money to invest right now? Or do you just…
The Dutch healthcare system, which went into effect in 2006, is peculiar and truly one of a kind. To explain it as simply as possible, one could state that it’s…
Omnicom PR Group has helped launch a new (digital) platform for young people at the World Summit of Nobel Peace Laureates on September 21; the State of Youth. With this…
is it right to exclude people from the outset who could have an impact on the public good? In other words, does the means justify the end? And specifically: what exactly is the situation in the world of public affairs?
Omnicom PR Group has launched a toolkit for the prevention of radicalization on behalf of the Ministry of Social Affairs and the National Coordinator for Counterterrorism and Security (NCTV). The…
For decades, the Binnenhof has been positive about the business world. However, this image is changing rapidly. How can businesses deal with this change?
Embracing a social purpose: it works well in marketing and sometimes in politics, but does it really pay off?
According to research, 90 percent of Dutch consumers think that businesses should make a visible and meaningful contribution to society.