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In today’s world, where information is shared in an instant and everything is interconnected, media training has become an essential tool for professionals. Whether you are a CEO, a politician, a journalist, or an industry expert, the way you communicate with the media can have a major impact on you and your company’s reputation and success.

This is the third and final part of our series on influencer marketing in the Netherlands. Priscilla Schaap, Client Advisor at OPRG, discusses increasingly strict regulations, the impact of organic versus sponsored content, and the role of AI influencers.

This is the second article of a three-part series on influencer marketing in the Netherlands. Priscilla Schaap, Client Advisor at OPRG, takes you behind the scenes of the choices brands face: from selecting the right influencer to choosing the most effective platform.

A new Cabinet, new ministers and various plans. Where are the opportunities for your organization? Download the one-pager from our public affairs experts.

What started as simple product promotions has grown into a mature, professional industry in which influencers are strategic partners for brands, from FMCG and beauty campaigns on Instagram and TikTok to thought leadership on LinkedIn.

A data leak, a product recall, one wrong social media post—sometimes it takes just a few minutes for a situation to turn into a full‑blown crisis.

We will still be working in a world defined by rapid, relentless AI innovation. Amid all this change, these six AI topics are top-of-mind in our daily work.

What does it mean to deal with social topics like ESG and DE&I every day as a corporate communications professional? Meet Yuan Druijff.

The Dutch electorate is divided. Rob Jetten from D66 and Geert Wilders from the PVV are competing for the position of largest party. With each at 26 seats, and postal…

OPRG Healthcare team is a dedicated resource team with a combined knowledge of over 50 years in the pharmaceutical industry and healthcare sector. They share how the changing operating landscape…

Ever wondered what it's like to juggle a dynamic career in both the political and consulting arenas? Meet Teeuwes Middelbrink, Public Affairs consultant at OPRG. With a workweek that is…

Walk the talk. Iris Flipsen, OPRG NL’s Head of People & Culture shares insights into how we put our proposition of "guiding change for growth" into practice, in our team…