News

What started as simple product promotions has grown into a mature, professional industry in which influencers are strategic partners for brands, from FMCG and beauty campaigns on Instagram and TikTok to thought leadership on LinkedIn.

A data leak, a product recall, one wrong social media post—sometimes it takes just a few minutes for a situation to turn into a full‑blown crisis.

We will still be working in a world defined by rapid, relentless AI innovation. Amid all this change, these six AI topics are top-of-mind in our daily work.

What does it mean to deal with social topics like ESG and DE&I every day as a corporate communications professional? Meet Yuan Druijff.

The Dutch electorate is divided. Rob Jetten from D66 and Geert Wilders from the PVV are competing for the position of largest party. With each at 26 seats, and postal…

OPRG Healthcare team is a dedicated resource team with a combined knowledge of over 50 years in the pharmaceutical industry and healthcare sector. They share how the changing operating landscape…

Ever wondered what it's like to juggle a dynamic career in both the political and consulting arenas? Meet Teeuwes Middelbrink, Public Affairs consultant at OPRG. With a workweek that is…

Walk the talk. Iris Flipsen, OPRG NL’s Head of People & Culture shares insights into how we put our proposition of "guiding change for growth" into practice, in our team…

We believe that the key to executing successful communication strategies lies in the power of data. How? Read the article of our Strategic Intelligence team.

Change Decoded 2024 Report: How can we use AI and data to future-proof communications and drive meaningful change?

The result of the 2023 Dutch elections is not merely a shift in politics, but a shift in society and one way or the other will influence businesses. For international clients, our Public Affairs team made an in-depth analysis of the election result.

Only organizations that are credible, sincere, and relevant are successful in the debate. Therefore, you need to constantly listen to what society wants. Recognize the issues surrounding your organization and actively commit to making a transition to a better outcome.