Our Authenticity Gap research demonstrates that, although innovation was previously the key reputation factor for the healthcare sector, this is no longer the case. Read more about how value for money is now the most important driver:
Our Authenticity Gap survey demonstrates that the 80 largest organizations are disappointing their Dutch consumers. If you know what is important to your consumers, it is possible to improve your reputation. Here are three tips to get started:
Consumers' expectations are exceeded when it comes to the innovative strength of Dutch food and agribusinesses. Discover the results of our Authenticity Gap research:
The majority of Dutch consumers find it (very) important that organizations show their impact on society and the climate. They also expect CEOs to be the engines and torchbearers of real change, but how can they do this?
When it comes to sustainability, politicians are placing increasing demands on companies. Various existing EU directives already require large companies to disclose information about the way they work and deal with ecological challenges. But the Dutch political sector is demanding more and more from companies in this area.
80 major brands in the Netherlands are failing to meet key consumer expectations. To remain relevant, brands need to show more of what they actually do for our society and the climate. This is evident according to Omnicom PR Group's Authenticity Gap research presented today.