News

The result of the 2023 Dutch elections is not merely a shift in politics, but a shift in society and one way or the other will influence businesses. For international clients, our Public Affairs team made an in-depth analysis of the election result.

Only organizations that are credible, sincere, and relevant are successful in the debate. Therefore, you need to constantly listen to what society wants. Recognize the issues surrounding your organization and actively commit to making a transition to a better outcome.

Research by our sister agency Daggerwing shows that sustainability initiatives should be approached fundamentally differently than other strategies according to more than 60% of respondents. Our ESG experts discuss what we should learn from this.

Creative Director Joost shares some insights about creative strategy and how we, as OPRG, use it to create communication plans. We believe that boundaries give freedom and that curiosity is key.

A new global health equity data report released by Omnicom PR Group finds widespread lack of trust in healthcare systems, as well as 62% of all respondents experiencing explicit discrimination.

Every year we conduct a survey among our clients, asking them how they perceive our partnership and the work delivered. Moreover, our OPRG consultants also participate in the survey, which contributes to a 360 view and the continuous growth and development of our team members.

Our podcast OmniTalks is here with a fourth season focused on Authentic Leaders. We hear from guests about what motivates them, why they have made certain choices and how they deal with their pressures as a leader.

To keep up as a communication professional, you must understand new technology and embrace current themes, such as generative AI and ESG. But above all: get other people on board. How do you achieve it?

Social media influencers have become a powerful tool for brands, but the rise of the de-influencing trend on TikTok, shows a shift. Read more about why it's a trend and what it means for brands here.

What are the eight Social & Digital communication trends for 2023 and how can they be used by brands? Check out this trend report created by the Social & Digital leadership team from our Omnicom PR Group network across Europe.

Social media platforms continue to be essential for brands to reach and engage with their audiences. The Social, Digital & Innovation specialists at Omnicom PR Group shortlisted the 5 most impactful trends to leverage in 2022.