Our Authenticity Gap survey demonstrates that the 80 largest organizations are disappointing their Dutch consumers. If you know what is important to your consumers, it is possible to improve your reputation. Here are three tips to get started:
Consumers' expectations are exceeded when it comes to the innovative strength of Dutch food and agribusinesses. Discover the results of our Authenticity Gap research:
The majority of Dutch consumers find it (very) important that organizations show their impact on society and the climate. They also expect CEOs to be the engines and torchbearers of real change, but how can they do this?
80 major brands in the Netherlands are failing to meet key consumer expectations. To remain relevant, brands need to show more of what they actually do for our society and the climate. This is evident according to Omnicom PR Group's Authenticity Gap research presented today.
The media appearances of several pharma companies in the Netherlands did not go unnoticed during the COVID-19 pandemic. Is advertising for a drug manufacturer actually allowed in our country? And what can other pharmaceutical companies learn from this?