April 22, 2026
We are happy to announce that we are nominated again for two SABRE awards in 2026! This year in two categories, namely ‘Inclusive Marketing’ and ‘Employer Branding’.
Mastercard launched “Op Gevoel” (“By Feeling”), an accessible podcast co-created with the visually impaired community, to promote the Touch Card as an inclusive payment standard. Combining immersive 8D audio, tactile out-of-home activations, and multi-channel storytelling, the campaign reached millions of people. Beyond awareness, it strengthened relationships with the visually impaired community, activated partners for rollout, and positioned Mastercard as a leader in inclusive payments, demonstrating that accessibility drives innovation and human-centered design.
AbbVie launched an authentic employer branding campaign highlighting real employees’ stories to attract talent in a competitive Dutch labor market. Through videos, podcasts, blogs, and targeted social ads, the campaign led to hires directly inspired by the content. It positioned AbbVie as a socially responsible, people-focused employer, appealing to candidates seeking meaningful work and demonstrating the power of authentic storytelling in recruitment.
We are looking forward to the EMEA SABRE Awards ceremony on May 21st.
Omnicom PR Group Netherlands has been selected out of thousands worthy competitors as one of the top 100 thriving companies when it comes to culture building. The Culture 100 Award recognizes workplaces that champion culture in the Netherlands and in Europe: real companies making a conscious and continuous effort to build better cultures.
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