August 11, 2026
This is a recognition we’re proud to share. Not only because it demonstrates that our work meets international standards, but because it’s about something that truly makes a difference.
The IPRA Golden World Awards are leading international public relations honors. Since 1990, the International Public Relations Association (IPRA) has recognized excellence in the communications field worldwide through these awards. For professionals in our industry, an IPRA award is a confirmation that your work meets international standards of the highest level.
Omnicom PR NL won in the Podcasts & Video category with ‘Op Gevoel’ for Mastercard: a podcast created with and for people with visual impairments.
The story behind this case is as important as the award itself. Mastercard Touch Card is a payment card with tactile notches, designed so that blind and visually impaired people can distinguish between different types of payment cards by touch. A simple idea, but with enormous impact. And since late last year, the Touch Card has become the standard among payment cards, with six new Mastercard payment partners making this product adaptation.
To raise awareness, we launched “Op Gevoel” for Mastercard: an accessible podcast developed together with the visually impaired community to promote the Touch Card as a new standard for accessible payment cards. Through immersive 8D-audio, tactile out-of-home activations, and multichannel storytelling, our campaign reached millions of people across the Netherlands. Beyond raising awareness, the campaign strengthened relationships with the visually impaired community, activated partners for further rollout, and positioned Mastercard as a leader in inclusive payments. It demonstrated that accessibility drives innovation and human-centered design.
What made this case special was its focus on authenticity. Together with Mastercard and partners, we genuinely listened to what people needed and built our communications around that reality.
Want to learn more? Read the full case study.
Agency credits: FCB Amsterdam (creative), Dentsu Netherlands (media placement), Ogilvy Netherlands (social), Podcast Tailor (podcast production), O2H Creative Solutions (out of home) en Omnicom PR Group (Communication, PR & reputation).
We have once again been nominated for the EMEA SABRE Awards in 2026! In two categories, namely: ‘Inclusive Marketing’ and ‘Employer Branding’.
Omnicom PR Group Netherlands has been selected out of thousands worthy competitors as one of the top 100 thriving companies when it comes to culture building. The Culture 100 Award recognizes workplaces that champion culture in the Netherlands and in Europe: real companies making a conscious and continuous effort to build better cultures.