Sustainable awareness among food brands and consumers
“In the food sector, too, a lot has shifted in 2020 and a number of shifts will continue in the coming years,” says Jeannot Waaifoort. “Thanks to the closure of restaurants, the delivery service has really expanded. We rediscovered home cooking en masse, retail sales rose sharply and cookbooks are hotter than ever. We think more about the sustainability of our food, and food brands are more concerned about sustainability in their own communication strategy. We also see more and more alternative choices for meat on the agenda for ever larger groups in 2021. The food brand that really takes the consumer by the hand to make daily, sustainable changes, wins …”