Client survey results 2023: a true partner with a wide range of specialties

At Omnicom PR Group NL, we conduct an annual survey among our clients, asking them how they perceive the partnership with our teams and the work delivered. This valuable input from a representative group of clients, in addition to our daily client contact, helps us to continuously improve ourselves and ensure that we provide the highest quality work and the most added value.

How do our clients rate our partnership? What do they think of our capabilities and the quality of our work? And how do they experience the chemistry with the team? An efficient, but also pleasant partnership, is what we value the most!

With approximately 25 clients participating, the 2023 survey is a good representation of agency performance. This engagement shows that we are working together as partners for continuous improvement and growth and that our clients trust in our long-term relationship. We are therefore pleased to share that the 2023 average client satisfaction rating is a whopping 8.2, scoring well above the global agency benchmark of 7.8.

What do our clients value about our agency? A frequently mentioned point is our personal approach, where we carefully align strategy and activation with the client’s business plan, needs, and values. Clients experience our role as a reliable and critical yet constructive partner with knowledge of the sector as important added value. With our diverse team of specialists and areas of expertise, we can support and advise our clients with a wide variety of challenges. Our clients recognize that as Omnicom PR Group, we stand out in the market with our broad range of capabilities and integrated offerings, from which we proactively share ideas to constantly contribute to their mission.

Many thanks to our clients who took the time to complete the survey and provide valuable input! And because there is always room for improvement, when constructive feedback is provided, it opens the floor for open discussion and our teams establish a pragmatic plan of action to incorporate the areas for improvement into their daily work.

In line with the client survey, our consultants also complete an internal survey focused on team collaboration, personal development, and quality of work. This allows us to continuously build the best client teams while taking into account the personal development goals of individual consultants. The average satisfaction score in 2023 of 8.0 emphasizes that Omnicom PR Group NL is a workplace where individual growth and development are emphasized.

One of the most striking findings from the internal survey is the enthusiasm about the way we work together. Our colleagues experience collaboration within client teams as a mutual exchange of ideas and feedback, which provides unique insights. This open communication keeps our consultants focused and promotes everyone’s personal development.