5 years at OPR NL: “Corporate comms and advertising are much more intertwined”

November 10, 2026

This year, at Omnicom Public Relations the Netherlands (OPR NL), we are very happy to celebrate no less than four anniversaries. Representing different roles and skills, these colleagues have been with us for 5 or even 10 years. What did they learn over the years and how do they look at our agency? Read their interview and discover through their own eyes what sets OPR NL apart.

In this interview, Joost van Liemt (Creative Strategy Director) celebrates 5 years at OPR NL.

1. How has your role evolved since you joined OPR NL?

Actually, it hasn’t. What changed is people’s understanding of what my role and capabilities entail. Let’s put it this way: from idea factory to strategist.

2. Which of our values – empathetic, disarming, investigative, bold – resonates most with you, and why?

Hard to choose. Investigative, surely, because I believe you are nothing in this business (or life, for that matter) if you’re not curious. Bold, because you need to choose boldly if you want to make a difference.

3. What’s one thing you learned here that surprised you, or a skill you’ve developed?

I used to think that there was corporate comms and advertising. I now see almost every day that they are much more intertwined than I had thought possible.

4. What’s a project or moment you’re particularly proud of?

It would be strange to work on a project you’re not proud of. But one stands out so far, and that’s the work done for Philips Health Systems.

5. What do you believe sets OPR NL’s approach apart when working with clients?

We are a solid agency, with smart, dedicated people who will do whatever it takes to find the right answer, solution or result that adds value to our clients’ businesses.

6. What would you tell someone considering joining OPR NL?

Just do it. You will grow as a professional and as a human being. Who wouldn’t want that?

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