Media Strategy & Public Relations (PR)
Getting your story to the people who need to hear it
At Omnicom PR Group we work with the latest market insights, media measurement technology and we are veterans when it comes to editorial media pitching. Our virtual rolodex of media contacts is as strong in Amsterdam as it is in London or Paris. Wise words from ancient China tell us that, without a great strategy, you will not accomplish your objectives to reach goals like improving your reputation, growing your brand by third party endorsement and reaching out to your target audience with stories that emotionally connect.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Sun Tzu, Chinese General, military strategist and philosopher
We discuss strategy and your target audience before we figure out the right message, timing and media distribution. And we always keep stakeholders, competitors, current political affairs, societal issues, societal opportunities and other media events in mind when crafting a media strategy for you. In today’s vibrant media landscape, we help clients to develop clear, focused plans to maximize our efforts. These plans include tactics like CEO profiling, thought leadership campaigns, media monitoring, ongoing media relations and product review programs.
With tools like newsjacking, storyworks and media training, we make sure that your spokespeople are on top of the news and your experts are recognized by the press as the eyes and ears of your industry. Our writers and PR experts deliver accurate and prompt media scripts, Q&As, press releases, opinion articles, blogs and backgrounders. We know how to run a smooth press office, organize product sampling for media, prepare and host media experiences, media events and press conferences.
With expert strategists and creatives to trade media writers and former news reporters, our team is always ready to help your story break through.