Digital communications in times of corona

COVID-19 has dramatically impacted our work and personal lives and rapidly altered the communications sphere. We’re navigating new pathways daily with a rapid shift to digital platforms becoming a necessity to sustain and engage with target audiences and maintain business as usual wherever possible. Managing this disruption requires organizations to swiftly move to a virtual model of communications in order to sustain a meaningful cadence of momentum across marketing and communications.

On a business level, critical considerations include: how important is the event or activation to your business? Will any of your stakeholders be negatively affected if you do not host or participate in the event? Could this jeopardize your business relationship? Two factors to help inform your decision making are:

OPRG has been helping clients navigate this rapidly changing landscape, particularly as concerns from employees and customers increase. Whether these are major conferences of 10,000+ participants or small media events with less than 50 guests, we are providing actionable and practical insights to help our clients adopt new methods and platforms in a virtual environment. That way, we’re helping them drive audience engagement. In the free-to-download Digital Playbook, you will find the following: