November 10, 2026
This year, at Omnicom Public Relations the Netherlands (OPR NL), we are very happy to celebrate no less than four anniversaries. Representing different roles and skills, these colleagues have been with us for 5 or even 10 years. What have they learned over the years and how do they look at our agency? Read their interview and discover from their perspective what sets OPR NL apart.
In this interview, Chéline Ruhof-de Vries (Business Director and Head of Strategic Services) celebrates 10 years at OPR NL.
10 years ago, I started as the agency’s social media and digital expert. Thanks to the breadth of our work and our diverse client portfolio, I gradually grew into an integrated communications strategist. In the past few years, my role has evolved into Head of Strategic Services, in which I lead and oversee several strategic areas of expertise, as well as serving as an all-round Business Director for our (international) clients.
People often tell me I represent ‘boldness’, as I’m not afraid to challenge someone’s thinking. However, as I’ve been here for 10 years now, I feel very much in sync with all our values.
When I recently had the chance to participate in an Omnicom-wide international Senior Leadership Program, I was positively surprised that, although the company is so big and consists of all different kinds of capabilities, all international colleagues connected so easily and had a great shared vibe.
There have been so many projects; the work is really diverse. In recent years, I’ve loved the work we’ve done for Koninklijke Metaalunie because it was rooted in deep research, built on a strong creative idea, and activated in the most integrated way. I even did my first-ever radio commercial.
Our team genuinely cares about our clients and projects and is always willing to go the extra mile. Working as partners is key to us.
If you are interested in working on a variety of topics and want to learn a lot, if you find room for your own initiatives important and if you feel at home in an informal and welcoming team culture, this is a great match.
Mitchell Achthoven celebrates his 5-year anniversary at OPR NL and reflects on his development from day-to-day financial management to a more strategic role, with a growing focus on data, analytics and AI.
Daniëlle Friskes celebrates her 10-year anniversary at OPR NL and reflects on her journey from Communication Director to Strategic Partner, meaningful work and the importance of human connection.