Our Authenticity Gap research demonstrates that, although innovation was previously the key reputation factor for the healthcare sector, this is no longer the case. Read more about how value for money is now the most important driver:
Five years ago Omnicom PR Group was born through the merger of the global networks FleishmanHillard, Ketchum and Porter Novelli.
Our Authenticity Gap survey demonstrates that the 80 largest organizations are disappointing their Dutch consumers. If you know what is important to your consumers, it is possible to improve your reputation. Here are three tips to get started:
Bauke van der Loo, Lead Employee Engagement & Change and Juriaan Vergouw, Lead Research & Analytics, discuss three insights from the recent 'Smart Society Monitor' research. They also discuss how to turn those insights into effective communication around digital change in the workplace.
Consumers' expectations are exceeded when it comes to the innovative strength of Dutch food and agribusinesses. Discover the results of our Authenticity Gap research:
The majority of Dutch consumers find it (very) important that organizations show their impact on society and the climate. They also expect CEOs to be the engines and torchbearers of real change, but how can they do this?
When it comes to sustainability, politicians are placing increasing demands on companies. Various existing EU directives already require large companies to disclose information about the way they work and deal with ecological challenges. But the Dutch political sector is demanding more and more from companies in this area.
80 major brands in the Netherlands are failing to meet key consumer expectations. To remain relevant, brands need to show more of what they actually do for our society and the climate. This is evident according to Omnicom PR Group's Authenticity Gap research presented today.
After 273 days of negotiations four political parties have managed to form a new governing coalition and come to a coalition agreement. This is the general overview and analysis we shared with our international colleagues and clients.
Although sustainability is increasingly higher on the agenda of all food producers in the Netherlands, roundtable discussions with managers show that in reality, sustainability is still often seen as a project, rather than a structural change in the process.
De campagne 'True Name' met FCB Amsterdam is bekroond met een European Excellence Award 2021 voor best in Brand Relationship
Measurable communication stands or falls with the strategy process that is in order. And there is much more to be gained from the quality of this process.